Attract Premium Clients to Your Salon or Spa

Created by Pam Stellema


Attract Premium Clients to Your Salon or Spa

Who will benefit from this Module?

If you have a salon, spa or clinic and want to attract more high-end clients who stay longer, spend more and refer others, this is the right Module for you.

What's included?

This module will help you, as a salon or spa owner, to understand how to attract more of the desirable people, who are happy to pay full price for your services, into your salon and less of the people who will not benefit your business.

This Accelerate Module includes the following segments:

Why You're Attracting the Wrong Clients
Branding to Attract the Right Clients
Understanding Your Target Market
Your Marketing Strategy
Who are Your Best Prospective Clients
Discount Seeking Clients and the Damage They Do
Marketing to the Right People
How Your Location Affects Your Business
Key Points for Premium Client Attraction

Information Pages: 14

Included Resources

  1. Business Branding Template
  2. Target Market Template

Templates: 2

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books for the beauty industry.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Here's how to reach me...


mobile: 0431 975 515


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Attract Premium Clients to Your Salon or Spa - Module
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Attract Premium Clients to Your Salon or Spa - Resources Booklet
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