Attract Premium Clients to Your Salon or Spa

Created by Pam Stellema


Attract Premium Clients to Your 

Salon or Spa

Who will benefit from this Module?

If you have a salon, spa or clinic and want to attract more high-end clients who stay longer, spend more and refer others, this is the right Module for you.

What's in this Module?

Do you ever wonder why you seem to constantly attract the wrong kind of clients into your salon or spa? Perhaps you’d like to specialise in anti-aging facials, or maybe your passion lies in providing body treatments but you never seem to get enough clients who want these services.

And there’s also the salons and spas that seem to constantly attract clients who want discounted or cheap services which can be a problem for the long-term financial health of any business.

It’s incredibly frustrating when you’re in this situation but how much of the problem is really self-inflicted, and more importantly, can you do something about it?

The good news is that often you can change the type of clients that you attract, but you might need to reconsider your whole business and marketing strategy; including the services you offer and promote, the prices you charge, and the people you market to...


This module will help you, as a salon or spa owner, to understand how to attract more of the right people into your salon and less of the people who will not benefit your business.

This module includes a PDF document outlining:

  • Why You're Attracting the Wrong Clients
  • Branding to Attract the Right Clients
  • Understanding Your Target Market
  • Who are Your Best Prospective Clients
  • Discount Seeking Clients and the Damage They Do
  • Marketing to the Right People
  • How Your Location Affects Your Business
  • Key Points for Premium Client Attraction

Included Resources in editable Word format are:

  1. Business Branding Template
  2. Target Market Template

Module Information Pages: 17

Templates: 2

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Here's how to reach me...


mobile: 0431 975 515

Module Inclusions

Resources Booklet - Downloadable
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Accelerate Business Module - Downloadable
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