Effective Salon Newsletters

Create the perfect newsletter for your salon or spa | Created by Pam Stellema


Effective Salon Newsletters

Who will benefit from this Module?

Any salon, spa or clinic owner who wants to increase sales and client retention through the use of great newsletters will find this module incredibly useful for developing quality communication with clients.

What's in this Module?

With other salons in your trading zone always looking for ways to lure your clients away with better, brighter offers, and social media providing greater exposure for them to do so, it’s essential that you find a way to stay ‘front of mind’.

An informative newsletter is a great way to do just that.

It can be a very powerful marketing tool for your salon or spa - if you get it right. It’s important though to remember that the purpose of your newsletter is not to simply try to sell something to your clients. Doing this inevitably leads to loads of un-subscribes, and you’ll end up with no-one left on your email list.


This module helps you to better understand why you need to create and send salon newsletters and includes practical strategies you can use to create the most effective newsletter for your salon or spa.

This module includes a PDF document outlining:

  • Why a salon newsletter is an important tool for client retention and increased sales.
  • How often you should send your newsletter.
  • Creating a theme.
  • What to include in your newsletter.
  • Using salon software to send your newsletter.
  • Using external software to send your newsletter.
  • The best time to send your newsletter.
  • Dealing with unsubscribes from your newsletter.
  • Getting your emails opened.

Information Pages: 16

Included Resources in editable Word format are:

  1. Newsletter Planning Template
  2. 3 Bonus Tips
  3. Newsletter Creation Checklist

Template, Tips and Checklist: 3

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books for the beauty industry.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.


Effective Salon Newsletters Module
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Effective Salon Newsletters Resources Booklet
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