Re-activate Your Missing Salon or Spa Clients

How to reduce the permanent loss of valuable salon and spa clients | Created by Pam Stellema


Re-activate Missing  Clients


Who will benefit from this Module?

Salon/Spa owners and managers will benefit from being able to successfully re-engage with missing clients and have them return to the salon.

Module Inclusions

This module includes all the information required to re-engage with valuable missing clients.

Information segments include:

Introduction: Why effective client retention is essential to a healthy, thriving salon or spa.

Why Your Clients Leave: Understanding why clients leave is instrumental in reducing client loss and keeping re-engaged clients for the long-term.

Identifying Your Missing Clients: How to identify your missing clients.

Missing Under 3 Months: What to do as soon as you realise a client has gone missing.

Long-term Missing Clients: Gone but not forgotten.  How to handle a long-term missing client to entice them to return.

How Long Should You Persist:  Most salon owners give up way too soon when it comes to re-activating missing clients.  How long should you keep trying to win them back?

What You Should Say:  Bypass the embarrassment and discover how to communicate with a client who has gone elsewhere.

Tips to Increase Your Success Rate:  Simple, but effective, tips to increase your re-activation success rate.

Information Pages: 12

Included Resources

Your Module is accompanied by a Resources Booklet.  In this booklet you will find:

1. Worksheet - Identify Your Missing Clients

2. Letter Template for Missing Clients - Under 3 Months

3. Sample Letter for Missing Clients - Under 3 Months

4. Letter Template for Long-term Missing Clients

5. Sample Letter for Long-term Missing Clients

Worksheets, Letters: 5

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books for the beauty industry.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.


Re-Activate Missing Clients - Module
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Re-Activate Missing Clients - Resources Booklet
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