Re-activate Your Missing Salon or Spa Clients

How to reduce the permanent loss of valuable salon and spa clients | Created by Pam Stellema


Re-activate Your Missing Salon and Spa Clients

Module Mission

The mission of this module is to explain, in simple terms, the process of re-engaging with valuable clients who have left your salon or spa.

By the completion of this module you will have all the information required to successfully communicate with your missing clients and bring them back.

Who Will Benefit?

Salon/Spa owners and managers will benefit from being able to successfully re-engage with missing clients and have them return to the salon.

What's Included?

This module includes all the information required to re-engage with valuable missing clients.

Information segments include:

Introduction: Why effective client retention is essential to a healthy, thriving salon or spa.

Why Your Clients Leave: Understanding why clients leave is instrumental in reducing client loss and keeping re-engaged clients for the long-term.

Identifying Your Missing Clients: How to identify your missing clients.

Missing Under 3 Months: What to do as soon as you realise a client has gone missing.

Long-term Missing Clients: Gone but not forgotten.  How to handle a long-term missing client to entice them to return.

How Long Should You Persist:  Most salon owners give up way too soon when it comes to re-activating missing clients.  How long should you keep trying to win them back?

What You Should Say:  Bypass the embarrassment and discover how to communicate with a client who has gone elsewhere.

Tips to Increase Your Success Rate:  Simple, but effective, tips to increase your re-activation success rate.

Included Resources

Your Module is accompanied by a Resources Booklet.  In this booklet you will find:

1. Worksheet - Identify Your Missing Clients

2. Letter Template for Missing Clients - Under 3 Months

3. Sample Letter for Missing Clients - Under 3 Months

3. Letter Template for Long-term Missing Clients

4. Sample Letter for Long-term Missing Clients

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.