Retail Mastery for Salons and Spas

Created by Pam Stellema


Retail Mastery for Salons and Spas

Who will benefit from this Module?

If you are salon, spa or clinic owner/manager and you want to discover how to boost retail sales in a customer-friendly way, then this Module is right for you.

Module Introduction

Should your salon or spa be focusing more on retailing to your clients?

The answer to that is easy - YES!

Why?  Because the profit you can generate from retail sales is substantial.  In fact, it can be up to 4 times more profitable to sell product than deliver services!

Today, salons and spas require much bigger outlays for set-up, equipment and the training required to deliver cutting-edge services to clients.  It's an expectation by the clients that you'll have the latest technology, but that can prove to be a big investment.

Because of this, it's vital for salons and spas to generate substantial retail sales to boost the profits that can be used to grow the business even further. 

There is no doubt that salons and spas that have a strong focus on selling retail will be more profitable than those that focus primarily on service delivery.

Improving your retail sales is not difficult but it does require a multi-pronged approach. 

Read more in the module...


This training module explains the impact that increased retail sales can have on your profits. 

It offers easy-to-implement strategies to show you how to increase your retail sales and keep your team motivated to sell take-home products to their clients.

Included topics:

  • Choosing the Right Retail Product Range
  • Retail Product Pricing, Placement and Display
  • How to Motivate Your Team Members to Retail
  • Setting S.M.A.R.T. Retail Targets 
  • Team Rewards and Bonuses
  • How to Gently Encourage Your Clients to Buy Retail
  • How to Secure a Sale
  • How to Close a Sale
  • Key Points for Successful Retailing

Information Pages: 33

Included resources in editable word format are:

  1. Profit Comparison Template
  2. Retail Product Sales Checklist
  3. Team and Client Motivator Checklist
  4. Mark-up and Margin Chart

Template, Checklists and Chart: 4

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books for the beauty industry.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Here's how to reach me...


mobile: 0431 975 515


Retail Mastery for Salons and Spas - Module
Hide Content
Retail Mastery for Salons and Spas - Resources Booklet
Hide Content