Retail Mastery for Salons and Spas
Who will benefit from this Module?
If you are salon, spa or clinic owner/manager and you are experiencing difficulty getting your team members to recommend retail products to their clients, then this module is perfect for you.
Salon and Spa owners are no longer able to rely solely on revenue generated from services to meet their expenses and generate a healthy profit. In the majority of cases, profits derived from services alone are simply not sufficient to furnish, equip, or run a salon that delivers cutting edge treatments.
A strong focus on retailing will provide higher profits, and so, it’s now more important than ever for every salon and spa to generate substantial retail sales.
To improve your retail sales requires a multi-pronged approach.
This Information Module includes 3 sections that cover:
Why it’s important for your salon to focus more intensely on retail sales and which one makes the most profit.
How to get your team members motivated to sell retail.
How to encourage your clients to buy.
Read more in the module...
This training module explains the impact that increased retail sales can have on your profits.
It offers easy-to-implement strategies to show you how to increase your retail sales and keep your team motivated to sell take-home products to their clients.
This module includes a PDF document outlining:
SECTION 1 - Your Business
4. Service to Retail Profit Comparison
7. Choosing the Right Retail Product Range
11. Retail Product Pricing, Placement and Display
18. Action Steps Summary
SECTION 2 - Your Team
25. 11 Ways to Motivate Your Team to Sell Retail
31. Retail Targets and Bonuses
36. Bonus Payments
42. Action Steps Summary
SECTION 3 - Your Clients
49. 5 Ways to Subtly Encourage Your Clients to Buy Retail
53. 5 Steps to Secure a Sale
61. Action Steps Summary
64. Key Points for Successful Retailing
Total printable pages 69.
Included resources in editable word format are:
- Service vs Retail Profit Comparison Template
- Complementary Product List
- Retail Product Sales Checklist
- Team and Client Motivator Checklist
- Mark-up and Margin Chart
Template, Checklists and Chart: 5
As well as
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!
But getting back to the important stuff…
I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable
Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books
Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful
Here's how to reach me...
mobile: 0431 975 515