Retail Mastery for Salons and Spas

Created by Pam Stellema


Retail Mastery for Salons and Spas

Who will benefit from this Module?

If you are salon, spa or clinic owner/manager and you are experiencing difficulty getting your team members to recommend retail products to their clients, then this module is perfect for you.

Module Introduction

Salon and Spa owners are no longer able to rely solely on revenue generated from services to meet their expenses and generate a healthy profit. In the majority of cases, profits derived from services alone are simply not sufficient to furnish, equip, or run a salon that delivers cutting edge treatments.  

A strong focus on retailing will provide higher profits, and so, it’s now more important than ever for every salon and spa to generate substantial retail sales.

To improve your retail sales requires a multi-pronged approach.

This Information Module includes 3 sections that cover: 

  1. Why it’s important for your salon to focus more intensely on retail sales and which one makes the most profit.

  2. How to get your team members motivated to sell retail.

  3. How to encourage your clients to buy.

Read more in the module...


This training module explains the impact that increased retail sales can have on your profits. 

It offers easy-to-implement strategies to show you how to increase your retail sales and keep your team motivated to sell take-home products to their clients.

Included topics:

This module includes a PDF document outlining:

SECTION 1 - Your Business

4.   Introduction

4.   Service to Retail Profit Comparison

7.   Choosing the Right Retail Product Range

11.   Retail Product Pricing, Placement and Display

18. Action Steps Summary

SECTION 2 - Your Team

25.  11 Ways to Motivate Your Team to Sell Retail

31.  Retail Targets and Bonuses

36.  Bonus Payments 

42. Action Steps Summary

SECTION 3 - Your Clients

49.  5 Ways to Subtly Encourage Your Clients to Buy Retail

53.  5 Steps to Secure a Sale

61.  Action Steps Summary

64. Key Points for Successful Retailing

Total printable pages 69.

Included resources in editable word format are:

  1. Service vs Retail Profit Comparison Template
  2. Complementary Product List
  3. Retail Product Sales Checklist
  4. Team and Client Motivator Checklist
  5. Mark-up and Margin Chart

Template, Checklists and Chart: 5

Pam Stellema
Pam Stellema
Salon & Spa Profit Coach

As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.

Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse and worked in my mother’s dress shop!

But getting back to the important stuff…

I opened my first super-successful salon in Brisbane and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.

Finally, I sold my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.

During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which explains to salon owners how to focus on the important, profit-generating aspects of their businesses. I’ve also written bucket-loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books for the beauty industry.

Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.

Here's how to reach me...


mobile: 0431 975 515


Retail Mastery for Salons and Spas - Module
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Retail Mastery for Salons and Spas - Resources Booklet
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