Simple Secrets to Up-selling Salon Spa Services
The mission of this module is to explain, in simple terms, the process of selling additional services to your clients in a way that benefits not only the salon, but also the team members and the clients also.
By the completion of this module you will have all the information required to successfully train your team in up-selling and to keep them accountable to do so on a daily basis
Who Will Benefit?
Salon/Spa owners, their team members and the clients will all benefit from this module as it lays out the simple process of suggesting appropriate, beneficial and desirable treatments to clients.
Everyone involved will benefit from the implementation of the information gained in this module.
This module includes all the information required to implement an up-selling strategy in your salon or spa.
Information segments include:
Introduction: Why you should focus on having an up-selling strategy in your business and the dramatic financial benefits it can bring.
The 5 Secrets to Up-selling Success: An in-depth look at the 5 Strategies you need to implement to making up-selling part of your everyday process.
Overcoming Employee Resistance to Selling: No matter how enthusiastic a business owner may be about introducing this process, if the team members are not on-board with the process, it won't be successful. This segment explains how to 'sell it' to them successfully and overcome their fear of selling.
Overcoming the Major Obstacles: In this segment I lay out the major obstacles (and their solutions) salon and spa owners face when trying to get their team members to up-sell services.
How to Conduct Effective Team Training for Up-selling: This includes a step-by-step guide on how to run a successful team meeting on the topic of up-selling. It includes points for before, during and after the meeting to maximise the results as well as key success tips.
Goal Setting: Goal setting is a key component of making sure your new process actually produces results. It covers all the steps you need to take when setting productive goals and has an accompanying Template to help you put your goals on paper.
Your Leadership Role: Your actions speak volumes to your team members. This segment looks at how 'what you do' and not 'what you say' will make every bit of difference to the outcome.
Your module is accompanied by a Resources Booklet. In this booklet you will find:
1. Weekly Goal Setting Template by Day
2. Master Template - Complementary Services List Worksheet
3. Team Members BrainstormingWorksheet
4. Sample In-salon Sales Script & Worksheet
5. Sample Booking Sales Script & Worksheet
As well as copywriting for this amazing industry (SalonSpaCopywriter), I’ve been a salon owner, business coach (SalonSavy), mentor and advisor to Australian and international salon & spa owners, as well as industry suppliers.
Before that, I did a stint as Freddo Frog, spent time writing computer code, ran a roadhouse, and worked in my mother’s dress shop!
But getting back to the important stuff…
I opened my first salon in Brisbane which was a raving success, and then worked with my husband for a few years in his business learning how to be a profitable uber-boss. I then bounced back into the beauty industry with a second, hugely successful salon on the beautiful Gold Coast.
Finally I sold up my salon and have since mentored hundreds of salon owners, before adding industry specific copywriting to my repertoire.
During this time, I’ve written and published my book 3 1/2 Secrets to Salon Success, which is all about helping salon owners focus on the important, profit-generating aspects of their business. I’ve also written bucket loads of business articles for industry magazines, over 30 coaching modules for salon and spa owners, and a few more e-books.
Now, I'm creating online courses to help salon and spa owners just like you to bypass the disasters and become a super-successful salonpreneur instead.